Sales can be a grueling and relentless way to make a living.  What’s even more challenging is being a Sales Leader, responsible for not only meeting your personal goals, but also encouraging the salespeople on your team to “keep at it.”  

Having led large sales teams for decades, I learned that if you’re able to flip the switch from selling “something” to creating true value for your customers – the landscape changes.  And it changes in significant ways.  This concept and the practical application of creating value is the heart and soul of the Go-Givers Sell More book.  Like the other books in the Go-Giver series, the story is told in parable so you’re able to visualize how the principles can be applied.  

If you are a Sales Leader, regardless of the industry, this book is an absolute must.  Consider purchasing one for each member of your sales team and using it for a multi-part, lunch and learn series.  It could revolutionize the way your team approaches sales.

For more of my book recommendations, you can visit Bosses Bookshelf.